Interaction Relationship in the Airport

Airports are said to be one of the busiest workplaces in the world.   Big or small, airports play a special role as take-off and landing places for air transportations such as airplanes, helicopters and other aircrafts.More often than not, all the people in the airport whether one is a passenger or an employee, are moving at a fast pace and time is a very important element for travelers and airport personnel.As I was entering the airport, I already noticed passengers hurrying in or out of the waiting area. People from different races ranging from Asians, Caucasians, Africans, and Europeans among others were present everywhere.Some were talking, walking and running, making calls and carrying babies, some were standing still while some others were sitting. Some were falling in line to buy tickets, rescheduled their trips and raised their own concerns.Some were falling in line to proceed with their respective flights. Some were busy with their baggage and personal belongings. Some wer e too occupied with their appointments that they barely noticed what’s going on around them. The swiftness of the works made me dizzy as I continue watching each and every person within the premises. It was such an amazing sight!The ages of the passengers ranged from very young ages to older ages that are adequate and healthy enough to travel by air. Women, men, gays and lesbians — all sorts of genders were present at that moment as demonstrated by their physical appearances. Practically all types of personalities were there as depicted in their being sociable, shy, liberated, loud, soft spoken, noisy, angry, hostile, and gentle.Most gays were noisy and too advanced to be recognized while lesbians were quite silent and reserved. These factors revealed their particular identities even if I only heard their voices, without really listening to what they were conversing about.In terms of dresses, some wore casual outfits, some formal attire while others had on ragged appar els. Some were chic and stylish, some were simple.Some looked like they just got out from Vogue, Cosmopolitan, Elle, Glamour, GQ and other fashion magazines. Most women enhanced their clothing with accessories such as watches, jewelry, handbags, hats and caps, belts, scarves, sunglasses and other decorative items.Their foot wears varied from sneakers to sandals to clogs to wedges to pumps to loafers to boots and slippers. Some put on make-up while others stayed plain. As to hairstyles, I bet some dropped by the parlor to have their hair done while others remained uncomplicated.Business-looking and model-like passengers had good, commanding postures and kept a superior stance. Just by noting their body language, one could tell the kind of occupations these people have. Those who were smooth and well-kept have executive jobs as they monitored their organizers and laptops.Most of them did not hang up their mobile phones for the time being. They brought along with them suitcases and lap top cases. Their facial expressions also shared a bit about what they were going through — whether they were in a rush or they only have pleasure trips. Most belonged to the middle class while some were upper class passengers.Within the field site, most people were arranged in groups — families, friends or work groups. Families usually were crowded especially with children around and most of them, there’s too many of them in the company. Those travelling with friends somehow gave the impression that they were off for a good time or vacation.The work groups had serious appearances like they were about to attend meetings, conferences or important gatherings. Thus, they came out to be highly educated with white collar jobs.However, there were some who travelled alone and entertained themselves by listening to their iPods or mp4 players, browsing their laptops or reading newspapers or books to pass the time away.The airport employees wore their uniforms with corresp onding identification cards and pins. They looked and acted smart and they entertained the passengers’ concerns. The crew had a variety of responsibilities to make airport accommodations readily available.There were those responsible with the ticket desks, supervisors, maintenance, operations, food service and other functions. Airport security was also tight and they guarded the airport building quite firmly. They had sniffing dogs roaming around to catch possible terrorist plots as bombings.The airport environment is one interesting workplace to observe. People are always on-the-go, active and alert. It is good to know that people who work at the airport are efficient with their jobs since they take responsibility for thousands of lives who depend on the competence of their services. For projects applying participant observation, the airport is such an excellent subject.Works Citedâ€Å"Developing Your Observation Skills.† 05 September 2008. 05 September 2008 â€Å"P articipant Observation.† 14 November 2004. 05 September 2008 â€Å"Qualitative Research Methods: Participant Observation.† n.d. 05 September 2008 revision-notes.co.uk. n.d. Participant observation. 05 September 5, 2008 â€Å"What is Ethnography?† n.d. 05 September 2008

PATHSHALA -LIVING THE DREAM Essay

PATHSHALA -LIVING THE DREAM You see things & say: Why? But I dream of things that never were and say: Why not? – Bernard Shaw This idea clicked me when I joined my CA tuitions and MBA coaching classes. I was so frustrated going from one centre to other to study for my CA intermediate exam and MBA coaching classes. I had my cost tuition in north but tax tuition in south, accounts I had in east but financial management in far east and sometimes I had just 20 minutes gap for traveling and lunch. I had two or three tuitions of three hours each, daily. I was just pissed off with my regular routine. So I was wondering whether the problem is with me or everyone is facing the same problem. I with my friends wanted to research about this problem and what the student wants. After research I found that students in the metro today are looking out to build their career and they don’t compromise it anyhow, they want best tuition and institutes to nurture themselves. Also students today are looking forward to get best professors in respective fields to teach them. They have to travel a lot because one tuition they are having in east and other in the north. So lot of time is wasted in traveling and they don’t have much gap in tuition timings so they even have to skip their meals or even if they have time they have to go home and again pack the bags for evening tuition that means wastage of time and money in traveling. Students are not able to take multiple courses due to lack of timing because of wastage of time due to traveling from one tuition to other. Even parents are worried about their health and meals. Many times they have to skip their meals or else have to eat junk food whatever is available to them in short time. They even don’t get place where they can sit together and discuss things with their friends or have group studies. The main idea is to bring all the tutors and MBA coaching institutes at one  place so that it’s a final stop for all students. I have seen students running from one centre to other to enroll themselves to get registered if the seats are full they get frustrated and have to look at some other place again they have to check the availability of seats. It really so much frustration that we think why we joined CA or CS or CFA, etc. students are just fed up with all this and they want to get everything under one roof where they have best of professors and MBA coaching institutes at one place. Also they should be library or reading room and fast food centre so that they don’t have to go here and there and waste time. They all are looking for everything to the comfort at one place and believe me they are ready to throw money for that. It was this need for ‘something more & something different’ that I wanted to serve to the students. The â€Å"PATHSHALA† my project where I will provide ‘the experience, the ambience, and the service’ STUDENTS are looking out for. Objectives The new experience, the ambience, the service the students are looking for keeping in mind basic needs, health and quality. A website www.pathshala.com would also be launched providing all the details of professors, courses, timings, availability of seats and online registration too. Concept: Why? The main reasons for choosing this concept: Providing total solution to students. Cater to the health of the students The students in the metro today are looking out for something more. We are giving them a different/new experience. Mission I want to: Change the meaning of education Impart best education Design the infrastructure with international standards. Save time and cost Give a new lifestyle! We are here to serve intelligence, quality, hygiene, health, freshness& experience. Keys to Success The keys to my success are as follows: Best tutors and MBA coaching classes. Service our students needs promptly and efficiently. Maintain a professional image at all times. PATHSHALA would be located at strategic locations convenient to students. Providing education, library, and fast food centre and gaming zone at one place. A place that will motivate students to zeal in life. A website ‘www.pathshala.com’ giving all details and online registration. Feasibility Institute will be first launched in Kolkata, my home town. A venture of Rs 10 crores. Main challenge is to get the place in the heart of the city. Each and everything to be established at one go. Expected to cover every cost within two years. Once the institute is established we can move to others Metros.

Magic Realism and how it differs from surrealism Essay

Magic Realism and how it differs from surrealism - Essay Example The paper "Magic Realism and how it differs from surrealism" focuses on the realism and surrealism. This final unification is the supreme aim of surrealism: interior reality and exterior reality being, in the present form of society, in contradiction (and in this contradiction is the very cause of man’s unhappiness)†¦Ã¢â‚¬  From this definition, it is clear that surrealism delves into the conscious and subconscious of the human mind. Thus the element of reality is the social reality in which the character in the film is immersed in. The fantastic element is depicted in the subconscious state or dreams. Los Olvidados presents the stark reality of living in the slums of Mexico City. The film opens the eyes of the viewer to the exterior reality by letting him experience the cruelty and bullying. The viewer is bullied with the presentation of a boy charging directly at the camera and the throwing of an egg with the splashing of the yolk against the lens of the camera. The us e of monochrome or â€Å"black and white† film contributes to the theme of showing reality as it is without the trifles of color. The music used also matches the mood being depicted. It helps delineate the reality from the dream. The interior reality is introduced by the alteration in sound coupled with the technique of â€Å"slow motion† and â€Å"dream sequences† particularly in the dream of Pedro, wherein he sees Julian’s bloody dead body under the bed. His mother tried to sooth him by saying, â€Å"Listen, you’re not that bad.† ... His mother's words consoled him and justified his actions of keeping the same a secret out of fear of Jaibo. In the dream he offers to help support his mother but she refused and instead, walking in slow motion, offers him a rotting slab of diseased-looking meat in her hand. This was taken by a hand which emerged from under the bed to be later revealed as that of Jaibo. Even in his subconscious state his fear and impression of Jaibo persists- Jaibo who will take life and money without remorse as he did to Julian and which, he can also do to Pedro. The film was successful in depicting surrealisms end goal that the presentation of both forces leading to a level of understanding that would provide cause for the reasons for the individual character to move and make decisions as such. The film ends there. The viewer is left with nothing. There are no happy thoughts, no impressions of hope or sentimental feeling. There is just the note of understanding that "that is just the way it is." Ac cordingly to Surrealists, this is what liberates the mind.3 In contrast, a film using Magic Realism leaves the viewer feeling alive and appreciative of the world around him. Magic realism gives a "fresh presentation of the everyday world we live in. The artist may choose unusual points of view, mysterious juxtapositions or common objects presented in uncanny ways. However everything we see is within the realm of the possible, although sometimes unlikely."4 It is for this reason that there is an infusion of beliefs and superstitions of different cultural groups.5 "Magic Realism presupposes that the individual has a bond with traditions and the faith of the community, that s/he is historically constructed and connected."6 This is clearly seen in the film Like Water

Different Approaches to developing strategy Essay

Different Approaches to developing strategy - Essay Example It can also give a message to employees, project the image before customers, bring intention for future etc. i.e. what should the business to do?. Objectives: Objectives are firm achievable goals / targets of the business in terms of results like growth in earnings, increase in production etc. in medium and long terms. They are measurable and can be monitored and corrected for their progress. Values / Situation Analysis: It is desirable that a strategic developer should take stock of the present status of the business both in terms of its weaknesses and strengths and devise a strategic plan to achieve the objectives already set forth. Weakness of the business could be in any area like management, finance, markets / sales, operations, offerings etc. Strength or success area of the business can include sound financing / cash flow, average or good profitability in terms of capital investment, scope for enhancing targets & market share, brand awareness development, provision to invest in R&D or any other innovation, good customer care, facing strong competition without increase in prices etc. Both external and internal environments should be considered to devise a strategic plan. These environments can be assessed through analysis of ‘SWOT’ elements. SWOT stands for Strengths, Weaknesses, Opportunities , and Threats. Strategic Development: The strategic development differs for different businesses and specific business alternatives can be applied that can serve its best interests. Different types of business development strategies include: Implementation: Strategic planning implementations access to make changes in the organization. A well drawn plan for clear objectives, activities, targets, budget, responsibilities, timings including deadlines etc. would provide a blue print for the organization to combat the implementation plan challenges. However some unexpected or unforeseen circumstances both external and internal can always

Web-Based Travel Program Essay Example | Topics and Well Written Essays - 500 words

Web-Based Travel Program - Essay Example Throughout the document, the purpose of the writing has clearly been shown. This is evident when the writer starts by discussing the various problems facing the company travel system e.g. increased travel expenditures, issues of transaction fees and customer services. After making us understand the problems facing the company, the writer then goes ahead and presents the possible solutions for solving these problems. The research is supposed to be about the benefits of a web based system. By first showing the problems, then followed by the solutions the purpose of the writing can be seen. The solutions for the problems are well presented. This is because the author has systematically presented the solutions for each of the problems stated earlier in the paper. The solutions are also well elaborated and discussed. Several sources of literature have also been integrated into the paper. The first source was effective since it made us aware that indeed company expenditure are increasing a nd something has to be done to reduce this spending. There are other sources cited in the paper that were also effective in strengthening the main points of discussion. One of the sources by Campbell emphasized on the use of management information sytem in successful management travel programs. The sources used in the paper therefore, are related to the topic and have been used to reinforce on the purpose of the paper.The author could improve the paper by adding the fact that online travel agencies provide more options for people to choose.

The Importance of Performance Related Pay in Motivating Employees Research Proposal

The Importance of Performance Related Pay in Motivating Employees - Research Proposal Example There has been several studies on the same topic; however, the findings are varied. Nonetheless, most of the researches that investigated the same area revealed that in longer run performance-related pay (PRP) is not motivating for the employees (Boachie-Mensah and Dogbe, 2011; Forest, 2008; Marsden et al., 2000; Perry et al, 2009). The researches quoted the reason for demotivating effects of PRP as biased appraisal systems and its effects on employees who are not benefited from PRP techniques. These findings are accomplished by several researchers but PRP is still in practice which indicates that there must be something behind this technique that motivates employers to use it in their organisations. These differences in theory and practice indicate a need to link PRP techniques for employee motivation with entire compensation system (practises) to ensure its positive effects are realised. The underpinning issue identified by this study is that how PRP can be integrated into the compensation system in a way that it works as a motivational tool for the workforce. The findings from other research studies that guide the stance of this study are stated below; Based on these findings it cannot be said directly that PRP is not motivating but it can be said that fair appraisal systems may help motivate employees and encourage them to achieve the set standard. This study explores how the issues identified by the research in PRP can be tackled and how it can be used as a strong motivation tool. The guiding statement for this research is that PRP is motivating however there should be elements that needs to be integrated if performance related pay is to be used as a motivational tool. Now the question is what elements can make PRP motivational for employees. Perry et al (2009) suggested that in order to make PRP work, it is important to focus on robust

American Revolution Essay Example | Topics and Well Written Essays - 500 words - 3

American Revolution - Essay Example The revolution took place as a result of accumulated grievances which the American people had had enough of. They were also protesting against the various acts that had been established by England and which were to their disadvantage. An example was the Stamp Act of 1765 which imposed that every American was to pay taxes to England in order to offset the costs of running the British Military Organization. There was the currency act of 1764 that prohibited issuance of legal tender money and this threated to destabilize the industrial economy. The quartering act of 1765 also contributed to the revolution as it required colonialists to house troops from Britain and even supply them with their hard earned food. The conflict that occurred between England and the colonies was basically brought about by the colonies disagreements with the rules introduced to them by their British leaders. These rules undermined them further and prevented them from being independent and they were tired and angry about this. They therefore started with revolts in some of the colonies which were ultimately copied and repeated in the rest of the colonies and this in turn led to the revolution which took place over a number of years. They were totally opposed to these policies and they started uniting against the British colonialists as they knew that once unite, they could easily get their independence. The colonies also stopped providing money to the British government. The British government had used up most of its resources and even accumulated debt from the war and they needed money from the colonies to recover which was not forthcoming (Morton 41). They started rioting and mass protests to refuse the new policies England was imparting on them hence giving a hard time to the colonialists. The point of no return was reached in 1763 after the seven year’s war. At this juncture, enough was enough with the oppression and the numerous Acts and

Advantages of owning a franchise Term Paper Example | Topics and Well Written Essays - 1000 words

Advantages of owning a franchise - Term Paper Example Over the recent years, franchising has become a beneficial venture and has attracted many entrepreneurs. Franchise refers to the license describing the relationship between two individuals; the franchisor and franchisee (Inma, 2005). In this case, the license includes support, control, trademarks and fees. Franchising allows the goodwill, reputation, expertise, and technical knowledge of the franchise to be used together with the investment of the franchisee so as to produce and sell goods and services. In other words, a franchise is a form of business that involves one organization using another organization’s successful business model. Owing to its effectiveness in combining the skills, investments, expertise, and knowledge of the franchisor and the franchisee, franchising has become more and more popular among business people over the last few years. There are several advantages of owning a franchise which are having: continual support, financial assistance, and proven prof itability. Continual Support One main advantage of franchising is that the franchisee is subject to continued support from the franchisor. Owning a franchise helps one to get various forms of support such as pre-opening training in which one is trained about the technologies, operations, marketing and financial aspects of a business. During pre-opening training, the franchisee is trained on how a particular business operates and how to handle matters that the business may face (Kong 2011). In other words the franchisee enjoys ongoing support as the situation dictates, the franchisor acting as a mentor to the franchisee. In this respect, the franchisee and their employees may receive continuous training as and when the need arises. Given that the franchisor benefits from the success of the franchisee, they are bound to go an extra step to ensure that the franchisee succeeds in business. This being the case, the franchisor will always be ready to offer continuous technical support to the franchisee which is good for the wellbeing of the business and both of the parties. The franchisee can also be offered financial support for advertising and promotion by the franchisor. It is important for an entrepreneur to understand the different aspects of the business they intend to engage in. In many cases, businesses wind up simply because the entrepreneur lacks the requisite skills and knowledge, technologies, finances, or support. While these are some of the challenges that people who engage in other forms of businesses face, a person who starts a franchise has higher chance of succeeding. With this kind of support, the franchisee is able to start and grow his/her venture very fast without many problems associated with lack of knowledge and finances. Financial Assistance The second advantage of franchising is that unlike it happens with other forms of businesses, a franchisee can easily receive financial support to start and run a franchise. It is well known that many q ualified franchisees do not have enough capital to run an outlet. The franchisor may finance the franchisee either directly or through third parties (Beshel 2001). With respect to third party financing, the franchisee is financed by a third party but the franchisor acts as guarantor. If the cost of general advertizing is high, the franchisor may also offer financial assistance to the franchisee so as to help in increasing sales. This is aimed at generating more income to recover the advertizing costs. In other cases, the franchisor may opt to temporarily exempt the franchisee from paying the franchising fees or remitting a share of the profit so that the franchise may achieve stability. With the franchisor offering financial support, the franchisee is able to set up an outlet even if he has limited capital. Proven Profitability Franchises are generally associated with high success levels and, therefore, high profitability. Operating a sole proprietorship,

Human Activities Undermine the Environment Research Paper

Human Activities Undermine the Environment - Research Paper Example Interestingly, man’s exploitation of the environment can be traced throughout medieval history from the days of the scratch-plow and cross-plowing in the European continent; the subsequent invention of a more efficient plow that could cut the line of the furrow sharply defined man as the master of the environment rather than part of nature. Man’s power over nature has been captured vividly in western illustrated calendars before A.D. 830, which depict man as the exploiter of the environment through actions such as plowing, harvesting, chopping trees as well as butchering pigs (White, 1974). This clearly shows that man and the environment are entirely different things and that man has authority over his surroundings; in that respect, man’s exploitative relation with nature is not an entirely new phenomenon, given its documentation in medieval times. Biblically, man is charged as the custodian of the environment with all creation meant for man’s use; this al so underscores man’s authority over nature that has been the focus of Christian beliefs. The idea that man is superior to nature has inevitably informed man’s exploitative attitudes and tendencies that have in most cases rendered ecologies derelict through human maneuverings that have inevitably instigated numerous negative impacts.  There is great need for rethinking of man’s relation to nature, particularly given that the conceptualization of this man-nature relationship determines man’s impact on the environment.

Advertising Campaigns in Banking Using Images of Famous People Essay Example for Free

Advertising Campaigns in Banking Using Images of Famous People Essay Today, banking services look very similar to each other. While comparing various products, a customer has often no idea which one is the best for him and he does not even know how they differ from each other. In order to understand the difference between them, it requires a thorough analysis, for which a potential buyer does not have enough time. In most cases, the choice of customers is based on irrational considerations. By observing recent advertisements in banking sector, I came to conclusion that most of them are becoming less informative and more focused on creating a positive image of the bank and its product. This creates an impression that the product or service is essential to the customer and its possession or use of service means that the buyer belongs to a group of the wise or better ones who are well chosen. Further observations has shown that it is becoming increasingly popular to use celebrities in advertisements of well-known banks, as public has sympathy, respect and trust towards those people. These advertisements include actors, successful athletes and popular personalities from the media world. The common feature of these various industry representatives is their universal recognition. Therefore, the subject of this work is to look at how banks are creating a positive image though their advertising campaigns by using celebrities. The goal of my work is to present the role of the brand, the essence of advertising, as well as to demonstrate the specific marketing activities with the use of recognition of famous people. The first part provides information on the purpose of advertising, its functions and types. The second part shows how branding is done with the help of famous people in Russia. Lastly, I will conclude the research by evaluating advertising activities in banking sector and their effectiveness. Advertising Advertising is usually presented as a message that aims to increase demand and thus sales of a certain product. However, this definition is incomplete and should be supplemented by two important elements. The first one concerns the creation of advertising in order to reduce demand. An example could be an anti-smoking or anti-alcohol campaign. The second element is to present advertising as a combination of information and persuasion, prompting the customer to buy the product with better selectiveness. Since advertising is a broad concept, it is understood in many ways. Philip Kotler says that advertising is a measure of information and propaganda, designed to increase the level of knowledge of brand, product and company of its customers or potential customers. However, Belch Belch write that advertising is any form of communication about a product, organisation, ideas or services originating from a distinct source, facing the environment. The most common purpose of advertising is to create customer awareness of the existence of a company, product or brand. The customer should spontaneously recall the advertised name, and at the same time be encouraged to re-purchase. Another objective is to maintain positive beliefs about the image and to create the best possible relationship with the client. These objectives could not be achieved only by using advertisements, as an integrated marketing plan is required for those purposes. Another function is related to the issuing of competitive messages in response to competitors advertising messages. The main objective is to increase the attractiveness of their products. Another way is to weaken the position of the competition by presenting their products from a weaker side. There are also two major function of advertisements. Consumer advertising targeted at specific customers. A significant number of advertisements on television, radio or newspaper is consumer-based. A characteristic feature of these ads is that it is financed by the manufacturer or dealer who sells the product. Advertising to the companies also known as industrial, commercial and so-called business advertising. The vast majority of advertisements related to consumer is located in all types of media. Business advertising presents in specialised publications or professional journals. The objectives and functions of advertising divide them into two more elements: Advertisement is designed in order to stimulate demand for the product, such as American cigarettes, fruit from Morocco, Polish chocolate. It is used in one of two situations. The first is part is when a product is getting launched. It is called pioneer advertising. The creation of such advertising is associated with the implementation of the following three objectives: 1) To introducing a new product to market.  2) To affect selected markets, simplification of the contractors carrying out the tasks. 3) To inform the pioneer. The second element is connected to advertising to maintain the demand. Such advertising is used throughout the product life cycle and seeks to maintain or stimulate demand. It is also important to mention, that the selective demand advertising is different from the main demand advertising which is designed to stimulate demand for individual brands. It is a competitive advertising that appears in the second product life cycle, when there are already competitive products on the market. The company is trying to gain an advantage through the promotion, so that customers remember those product. This is usually done by highlighting the advantages and unique advantages of the product over a competitor. Another form of selective demand advertising is comparative advertising. Creating brand by using the image of famous people A company that wants to effectively advertise its brand, should not reserve funds for advertising campaigns. Power of the media is unbelievably huge these days. Media is considered as a fourth power in terms of influence on public. Regarding the banking sector in Russia, it is becoming increasingly popular to use images of famous people in advertisements. It comes to media operations, whose primary objective is to create the brand advertising, where the actor or another person from the world of politics, business, etc. represents the business and associated with the product. Mechanics of this advertising method is simple: This famous person uses the services of the bank N. So its a good bank and you can trust it. This advertising method has several advantages: 1) The fame of celebrity and his character is applied to the brand. 2) If a customer feels confident towards the celebrity, this confidence will be applied to a brand. Increased brand loyalty among fans of celebrities. 3) The client is more prepared to use products and services and has positive attitude towards the brand reduces attention to the price. An example of a effective application of such a strategy is the brand image advertising campaign of VTB 24, which began back in 2008. The campaign was built on attracting celebrities to advertise the bank as a reliable, stable institution that can be trusted. Those celebrities where: a coach Tatiana Tarasova, actresses Ingeborg Dapkunayte and CHulpan Hamatova, composer Igor Sharp, etc. Shall I call a few celebrities this is the safest option, because you can work on different audiences at the same time believes the managing director of BBDO Branding Olga Konovalova. However, some experts pointed out that a participation of an actor Konstantin Khabenksy was not entirely successful the campaign . Usually his characters have unpredictable personality: they do not represent the stability that people are willing to see in the bank. Overall, Young Rubicam advertising agency believes that this strategy seems to be justified. This campaign helped to create an image of VTB 24 as one of the most stable and popular among celebrities banks. Moreover, the brand recognition of this bank increased from 34 to 45%. But not all advertising campaigns became successful. At the first glance I thought I was imagining things that was the reaction of most passers-by when they first saw the billboards of the bank Trust with an image of Bruce Willis. For the first time on the territory of the former Soviet Union such a global megastar was participating in the Russian advertising campaign. Vice-President of Trust Communications Dmitry Chukseev binds him choice of Bruce Willis with the results of studies that have shown that he is an absolute leader in the aggregate index of perception of the target audience. The use of celebrities in advertising has serious drawbacks, such as: 1) The risk choosing a wrong celebrity. Money down the drain if a celebrity is not popular among target consumers. 2) The risk of damaging the brand image in the case of a celebrity scandal. The risk of damaging the brand image in the case if celebrity is advertising some other brands. According to sociological research, advertising by using celebrities will be less in demand over time. In 2010, the American edition of Ad Age found that the modern public wants to get as much information in advertising as possible and it is this, rather than the popularity of the characters which is taken into account when banks are thinking of the next marketing move. A study of Ace Metrix found that advertising of financial services with celebrities does not generate high consumer confidence, besides celebrities distract the consumers’ attention on a product. Conclusion Advertising is created to promote the product. It is designed to convince customers to accept the product and purchase it. A form of advertisement should represent advantages of products and services promoted and show the benefits of the product to the customers. Advertising should involve means and methods that will effectively allow the transfer of your content to consumer. Today, advertising has almost the status of art. The advertising message is often intended not only to promote the product, but also to shock the customer and cause him to experience the product emotionally. Effectively formulated advertising message not only encourages the recipient to purchase a product, but also allows to encode in his mind, which in tern affects consumer’s preferences. The aim of this study was to show how the banks influence the decisions of customers through the use in advertising of the services of trusted and widely accepted celebrities. People pay attention to such features as sympathy and trust in the star. This confirms that the banks branding through advertising campaigns by using images of famous people has a positive affect on the overall brand awareness. Nowadays, due to the continuous changes in the market, the importance of quality and quantity of information is significantly increased. Information overload makes todays buyer is no longer in a position to observe and analyse the changes. A more developed market, more products and forms of distribution, increased competition between companies means that the role of information significantly increases. Celebrities are no longer needed to raise confidence in the banks. Therefore, banking sector needs to change the trend in the commonly used types of advertisements, which will be characterised by greater efficiency than those involving identifiable persons. Therefore, creating brand by using the image of famous people is no longer perspective. However, this is still a matter of debate.

Investigating the role of regionalism towards globalisation

Investigating the role of regionalism towards globalisation Is regionalism best interpreted as contradictory to the logic of globalisation, or as an integral part of globalisation  ? Since 1990, end of the Cold War, the world is an ideological cease-fire, but it is still in search of paradigms to shape the new international order. We all tend to think in industrialized countries as well as in poor countries that further integrations of economies through increased interconnection and integration of markets would be ideal. Indeed, globalization is a phenomenon that calls to break boundaries and interdependence among peoples. Regarding the regional integration, it refers to a process of gathering together several distinct elements, in principle, but generally have common aspects with a view to strengthening their individual strengths. The question is either Regionalism poses a serious challenge to Globalisation or would Regionalism builds on Globalisation. The latter is a process that also announces the integration of the world in a new era of thought and actions, and as such, regional integration both in its objectives and forms, participates in this process. Thus regionalism is a decisive step to include in the globalization. We can distinguish two types of regionalism: one tries to resolve any issue amicably, to show consideration for individual needs, they agree on some basic rules to make life easier in overall, but they are also attached to their privacy. In terms of economic cooperation, this type of regionalism is essentially the removal of barriers. From that view, members remain free to pursue their own path of development, cooperating only on issues where they share the same perspective. The other is united by the desire of its members to share their lives, based on common values and views. States share the same political will to build a community and pooling their sovereignty. This type of regionalism tends to lead to the integration of different policies including the establishment of a common market, harmonizing standards and regulations. The first argument is that regional integration covers a wide range of economic and political agreements between nations. These agreements may be formal or informal, bilateral or multilateral, but with specific objectives and phases which are intended to prepare the States to globalization. Specific goals of integration are precisely to ensure access to a wider market, also improve international competitiveness through more efficient use of resources and the removal of structural barriers, promote political cooperation to reduce tensions, increase the bargaining power of the group and thus its members. Face to the competition required by globalization, particularly in dealing with inequalities in development between the countries of the world, integration is a lifeline for developing countries which cannot go to globalisation at risk to suffer from harmful consequences. As such, integration does not offer the same benefits as it applies to a developing countries or an industrialized country. Which brings us to recognize that integration is an additional asset to globalisation. This one is presented as a jungle, where the most powerful economic entities hold sway. Regional integration as a grouping of countries that are geographically close is a way for them to prepare for globalization. The second argument is that regional integration is a factor of industrialization and international trade development. Measures to foster regional integration have an impact on the economies of the region and intra-regional trade. These are mainly the reduction of the tariffs, the effect of expanding demand and the effect of common external tariff. The reduction of tariff barriers leads to greater development of community trade. Regional integration, when it well manages allows to corporate of the community to be more organized in order to compete internationally in their own regions and in the international environment. A study has demonstrated that MERCOSUR has served as a training ground for insertion in the global market economies in this group,especially those that are more powerful as Brazil and Argentina. The European Union and NAFTA, under their respective constitutive documents, are implemented free trade zones. The enlargement of the European Union expands eastwards to the European market of seventy five million consumers. European companies thus have a huge market and can use the European space to go to the conquest of the international market. Countries within a region can use regional integration to promote their presence in international markets and benefit from their comparative advantages in the world trade. The third argument is that borders are no longer a division and opposition between the states. They become factors of cooperation. The best example is found in the European Union with the Schengen zone which has institutionalized the free movement of persons within the area. Regional integration has the same objectives as the globalisation: the abolition of borders. While a feature of globalisation is the free movement of financial flows, regional integration through the creation of large areas of free trade more easily attracts investment and encourages capital accumulation. For example, following its accession to the European Union, foreign direct investment have been in some economic sectors of the UK to benefit from huge market offered by the community. The European Union, with its economies increasingly integrated and market power play a significant role in international negotiations held in the context of globalisation. It can better defend its interests within the WTO. Through regional integration, Africa can speak in a loud voice on the international scene and better defend its interests . However globalisation which refers originally to an integration of different political units that build up the world, finally directly produces its opposite: the fragmentation of the world. It seems that the fragmentation causes the consequence whereby the primary role is to resist to the globalisation. Some apply the quota system to limit quantity of goods to enter their area, others prefer to allocate subventions to local and subregional businesses. Thus integration in this sense means inequality which is paradoxical to globalisation. Therefore we should remember that this simplistic view that tends to make integration an asset for insertion into globalisation must be taken with caution. The integration that has been illustrated is sometimes a factor of disintegration, but beyond that, we must admit that gathering within a region can achieve a real integration into globalisation. If regionalism is a real factor to globalisation then we can wonder what should be done to ensure that imbalance is observed in developing countries especially in Africa can be restored ? African should accept to join themselves to face to the international competition, as if the economy is bad it will also apply to its policy. It must be admitted that a lot of things remain to be done for the integration. It is the search for greater economic security that motivates developing countries to look into developed countries and to seek new forms of partnership with them, others advocate more of a neighborhood regionalism between developing countries, less disruptive and closer to their needs. But the general idea is that North-South agreements provide a lot more advantages than disadvantages. For developed countries they are eager to promote such partnerships, particularly to stimulate development and reduce the problems of insecurity. Finally it allows people to better enjoy the benefit s of globalisation and to spread in the common interest. Besides regionalism allows flexible agreements, indeed increasing economic interdependence in regions does not systematically mean formal agreements. The establishment of the EU, NAFTA or MERCOSUR has involved increased intra-area trade, but it was not the case for ASEAN. The intra-regional trade are much denser at the entire Asian Eastern region (ASEAN but also China, Japan and Korea) although there are no formal structures of integration. East Asia perfectly illustrates the coexistence of regional global dynamics. In this part of the world, deepening regional interdependence is partly due to an opening outside and a search for competitiveness in global markets. Conversely, areas that least involved actively in globalisation are also those that are poorly integrated regionally. This is particularly the case of economies in the Middle East. Finally globalisation has a number of risks, especially related to the financial sphere and acceleration of capital movements. In these circumstances, regional integration can be a way to be protected from disruptions caused by globalisation. The debate on globalisation and regionalism has long been focused only on trade policy issues. To conclude, regionalism is both a component of globalisation and a response to this process.

Francis Marion Essay -- essays research papers

Francis Marion 1732-1795 Also known as: Swamp Fox Born: WINTER, 1732 in South Carolina, United States, Berkeley County Died: February 27, 1795 Occupation: General Source Database: DISCovering U.S. History Table of Contents Biographical Essay | Further Readings | Source Citation Hero of the southern campaign in the American Revolution, who was known for his mastery of the small-unit tactics necessary for effective guerrilla warfare. BIOGRAPHICAL ESSAY Francis Marion was born in the winter of 1732 (his exact birth date is unknown) at Goatfield Plantation in St. John's Parish, Berkeley County, South Carolina. His parents, Gabriel and Esther Marion, were of French Huguenot descent. The Huguenots were French Protestants who had suffered persecution for their beliefs during the reign of Louis XIV. Following the 1685 revocation of the Edict of Nantes, which forbade the practice of Protestantism, 50,000 Huguenots left France. Marion's grandparents were among them. Along with 70 or 80 other Huguenot families, they farmed the banks of the Santee River near Charleston, South Carolina, where the land proved ideal for growing rice and indigo, a highly treasured blue dye which brought a good price in Europe. The cultivation of both crops spanned an entire year, so the planters were never idle, and they were rewarded with a comfortable lifestyle. Because the land had been largely untouched before the Huguenots began farming it, much effort was expended preparing the land for raising crops, leaving little time for the acquiring of formal educations. Although the Huguenots were firm believers in cultural pursuits, Marion received only a rudimentary education, as his correspondence attests. When Marion was five or six years old, his family moved to another plantation, Winyah Bay in Prince George Parish, near a port called Georgetown. Despite Marion's small, rather puny, stature and ill health, his young life was a continuous cycle of work. But as he farmed the land, his dreams took him to sea, and, at the age of 15, he received the consent of his parents to sign on with a schooner bound for the West Indies. But nearly as soon as Marion's dreams of sailing became reality, the reality became a nightmare. On the voyage home, a whale rammed the schooner, ripping the seams and sending water into the hold. Before the schooner went down, the captain, al... ...ontinental, 1948. †¢ Rankin, Hugh F. Francis Marion: The Swamp Fox. Crowell, 1973. †¢ Risjord, Norman K. "The Swamp Fox: Francis Marion," in Representative Americans. D.C. Heath, 1980. †¢ Simms, William Gilmore. "The Marion Family," in Southern and Western Monthly Magazine. Vol. 1 (1845): pp. 209--215. †¢ Alden, John Richard. The South in the Revolution, 1763--1789. †¢ Chidsey, Donald Barr. The War in the South. Crown, 1969. †¢ Davis, Burke. The Cowpens-Guilford Courthouse Campaign. Lippincott, 1962. †¢ Treacy, M.F. Prelude to Yorktown. University of North Carolina Press, 1963. †¢ Weigley, Russell F. The Partisan War: The South Carolina Campaign of 1780--1782. University of South Carolina Press, 1970. Source Citation: "Francis Marion." DISCovering U.S. History. Gale Research, 1997. Reproduced in History Resource Center. Farmington Hills, MI: Gale Group. http://galenet.galegroup.com.ezproxy.umuc.edu/servlet/HistRC/

Sports Agents Essay -- History Athletics Sport Agent Essays

Sports Agents People have been entertained by sport since before the gladiators in the Roman Coliseum. In the 20th century, the publics’ passion for sport consumes more and more of their free time. As sports figures became internationally recognized, athletes began to realize their need for professional representation. Thus, sports agents were born. The field of sports agents has grown since then into an enormous field. Agents now deal with every aspect of an athlete’s life. Agents can be considered professional mangers who find the best place for their client’s talent. Sports Agents have not been around for a long time. â€Å"Until the 1970’s, very few players had agents because teams would not deal with agents (Masteralexis, 244).† Many times players found that having an agent was a disadvantage to them. For example, â€Å"In 1964 Jim Ringo brought his financial advisor (agent) to help negotiate a contract with Vince Lombardi of the Green Bay Packers. Lombardi excused himself for a minute, when he returned he told the agent that he was negotiating with the wrong team (Masteralexis, 244).† Agents had been around since prior to the 70’s, but were few and far between. C. C. â€Å"cash $ carry† Pyle is though to be the first Sports Agent. The first account of negotiations came when Pyle â€Å"Negotiated a deal with the Chicago Bears for Red Grange to earn $3,000 per game and $300,000 in endorsement and movie rights (Masteralexis, 244).† A few years later Babe Ruth allegedly consulted sports cartoonist Christy Walsh to serve as his financial consultant through the depression. These early accounts are the beginning of the Sports Agent. It took years for the agent to develop however.   Ã‚  Ã‚  Ã‚  Ã‚  Since the 1970’s the Sports Agency business has sky rocketed. There are five main factors that account for this. The reserve system is the first factor that lead to the growth of the Sports Agent. The reserve system was a restrictive system that limited the free, or open market. This enabled owners to retain rights to players and depress their salaries. Major League Baseball had the first system, which consisted of two parts, the reserve clause and the reserve list. The reserve clause stated that each player’s contract could be renewed by the team season after season, for as long as the club wished. The reserve list was sent to each team by the league. Teams had to place the names of r... ... sport, but is generally under five years. Therefore, it is the agent’s job to maximize earning potential during and after the athlete’s playing career. At the same time it is the agents job to protect the athlete from overexposure. â€Å"The agent must balance the need to maximize exposure with doing what is best personally and professionally for the athlete† (Masteralexis, 1998). This function also includes the agent investing time, energy, and money into the athlete’s career before the player has made it big. If the athlete’s career doesn’t take off, this results in the agent losing money. Dispute resolution follows career and post career planning on the list of functions. Dispute resolution is somewhat self-explanatory. It includes the agent resolving disputes with the league, team, teammates, fans, referees or umpires, the media, and endorsement companies. â€Å"Renowned baseball agent Dennis Gilbert likens the role of the agent to a shield, stating that it is the agent’s task to shield the athlete from the headaches that go along with resolving disputes† (Schwarz, 1996). This so called â€Å"shield† allows players to concentrate completely on their sport, without outside distractions.

Prose Passage by Ralph Waldo Emerson

In the Prose Passage, Ralph Waldo Emerson’s attitude towards nature is very obvious. He illustrates to the reader that he not only enjoys nature, but he is charmed and connected to it. In this passage, he also explores the differences between how adults see nature and how children see nature. Finally, he reiterates his delight and connection to nature in saying, â€Å"Yet it is certain that the power to produce this delight does not reside in nature, but in man, or in a harmony of both. Ralph Waldo Emerson was not only an enthusiastic writer of nature, but an enjoyer of its magnificent features as well. † Emerson explains that there is such vastness and difference in nature that someone who visits it can’t possible ever get tired of it. He writes, â€Å"Within [the] plantations of God, a decorum and sanctity reign, a perennial festival is dressed, and the guest sees not how he should tire of them in a thousand years. † Its beauty is so wonderful that being bored is inconceivable to him.To exemplify that nature evokes happiness even if a person were to be under the worst imaginable circumstances, he states, â€Å"In the presence of nature a wild delight runs through the man, in spite of real sorrows. † Of course, his enjoyment is expressed when he writes, â€Å"Crossing a bare common [park or grassy square], in snow puddles, at twilight, under a clouded sky, without having in my thoughts any occurrence of special good fortune, I have enjoyed a perfect exhilaration. I am glad to the brink of fear. † The strong imagery that he portrays with the puddles and clouded sky brings the reader closer to the image of nature that Emerson saw.Emerson elucidates to the fact that adults and children have very different views of the sun even though it is the same for both. He writes, â€Å"Most persons do not see the sun. At least they have a very superficial seeing. The sun illuminates only the eye of the man, but shines into the eye and the heart of the child. † Emerson gives the reader the understanding that their connection with nature is lost on their road to adulthood. However, children admire and enjoy the sun, seeing it in a different light than that with which adults see it.This is demonstrated when he says, â€Å"The sun illuminates only the eye of the man, but shines into the eye and the heart of the child. † On the whole, Emerson’s love of nature is overwhelmingly exposed in this passage. In the end, he underscores the unbroken connection between humankind and nature by writing, â€Å"The lover of nature is he whose inward and outward senses are still truly adjusted to each other; who has retained the spirit of infancy even into the era of manhood. His intercourse [communication] with heaven and earth becomes part of his daily food. â€Å"

ALPES case anlysis Essay

CONTENT Part One 1. Key Issue Charles Rivers Laboratories (CRL) is evaluating a joint venture proposal that a Mexican company creates a state-of-the-art specific pathogen-free (SPF) egg for the vaccine. If the proposal is approved, CRL is going to invest 2 million dollars to the Mexican company. However, CRL must consider the potential risks of cooperation. Part Two 2.Internal Analysis: VRINE ANALYSIS 2.1VALUE Charles River Laboratories has a large variety of customers more than 15 countries, which means CRL is already capable to expand overseas market. The demand of SPF eggs is very high due to making flu vaccine. More than 100 million SPF eggs were consumed for influenza vaccines each year. The demand even exceeds its supply between 5 to 10 percent worldwide. Accordingly, the operation margin will be improved around 20 percent and revenue will be doubled in four years. Therefore, joint venture is valuable. 2.2RARITY The rarity of normal eggs switching to SPF eggs is relatively high. First, Charles River Laboratories is still using standard eggs to produce influenza vaccines. Many franchisees haven’t totally changed to cultivate SPF eggs. They still use old chicken farm, This goes to show that the traditional eggs haven’t been replaced and new eggs are rare. Second, most companies don’t intend to take an adventure to try new products due to political instability and corruption. However, SPAFAS took long time to do sufficient research on APLES. It means the rarity exists because not many companies decide take advantage of new eggs. 2.3Inimitable & Non-Substitutability The degree of inimitable and Non-Substitutability is medium. Even though not many companies start to produce vaccine by SPF eggs, there are still some like APLES working on it. Therefore, technology might be imitated by several companies to some extent. As far as APLES, it is the only company producing SPF eggs in Mexico. The popularity and loyal customers are strong so substitutes are hard to enter. However, other companies can still use the current standard eggs to make vaccine instead of higher price SPF eggs. 2.4Exploitability The degree of joint venture exploitability is high. According to high demand and double revenue prediction in the case, cooperation of CRL and ALPES could increase production of SPF eggs and highly benefit from sales to both of them. 3.External Analysis: PESTEL ANALYSISA The most highly used method when conduct the external analysis of a company is PESTEL Analysis, which includes political, economic, sociocultural, technological, environmental and legal aspects. 3.1Political Analysis Politically, in 1994, The North American free trade agreement came into effect, which allowed the free trade between USA, Canada, and Mexico. This political alliance benefited the economic development. The flow of capital, goods and services became more smooth and swift among these three countries. Due to the concerns from strong competition some business quit. Whereas, increased demand of vaccine production from U.S. and Canada led to the increased supply in Mexico. 3.2Economic Analysis Economically, as the case implied, demand for specific pathogen-free (SPF) eggs had exceeded available supply by five to ten percent across the globe. Furthermore, after the M&A, SPAFAS more than doubled its annual revenues while improving its operating margin to nearly 20%. To support the growth, CRL continuously invested capital in expanding domestic SPF egg production capacity. Alpes is the sole supplier in Mexico, which makes it more instrumentally beneficial from the production. Yet, problems such as endemic corruption, economic instability and unstable currency hinder the development of business in Mexico. 3.3Socialcultural Analysis Social and culturally, without being vaccinated against Salmonella and Campylobacter, poultry are easily got contaminated which excreted severe human health risk to people who were fed with these. Frankly, the recognition from the public of importance of vaccination would benefit the business like CRL and ALPES in the long run. Additionally, the bond the friendly relationship between the two family-style director boards has been combined successfully. 3.4Technical Analysis Technologically, having been founded in 1947, CRL was the global market leader in the commercial production and supply of laboratory animal models for use in discovery and research and the development and testing of new pharmaceuticals. CRL has taken the leadership position in SPF eggs production after the acquisition of SPAFAS. Additionally, Alpes was the only franchisee in Mexico. Given that production capacity is less than needed and highly sanitary standards are expected to be met, challenge still exist. 3.5Environment Analysis Environmentally, the old informal â€Å"handshake agreement† can be still influential when joint venture is functioned. And then, the market needs more production which means demand is more than current storage supply. The business opportunity is huge ever. Board directors are divided into two piles, one is supportive of the proposal and another is more objective to this business move. The freezing situation stands between Alpes and CRL: Alpes is in urgent need of capital investment, while CRL claims the acquisition. 3.6Legal Analysis Legally, Asian and European vaccine regulations are getting more and more strict and high-quality standard and tend to be more preferable to the vaccine industry. It is quite a challenging move prior to export products to theses countries. 4.Porter’s 5 Forces – Industry Analysis: 4.1Rivalry While Alpes supply eggs to the tow biggest buyers in the industry, there are  just two providers of the SPE eggs beside them. Furthermore, IDISA has a chance to make capital and compete in different area in the industry due to the 4 different companies that make profit in different research areas. As a result rivalry degree is comparatively (low). 4.2 Threat of Substitutes ALPES has the largest market comparing by other competitors in the same field. Actually, mice are the only threat they use, but this threat is has not too much influence and not strongly effective. Also, because of the expensive if this area buyers try to find another options. So, substitutes within the industry are (low). 4.3 Threat of New Entrants The threat of substitutes degree is from (medium to low) because of the difficulty of success they face due to the specialized in pharmaceuticals. But expertise in this area can find some of the facilities in less expensive areas easily. Furthermore, it is hard to the new entrant getting into industry because that needs a very high level requirement. SPF has a small market share in pharmaceutical and the lack of facilities prevent agriculture company supporting. ALPES has large market share because it is a provider to the two largest producer of vaccine. 4.4 Bargaining Power of Buyers: Power of buyers is low. Supplier of eggs has option to increase the prices due to the highly demands one of this demand is the tow biggest companies ALPES made further research into SPF eggs, which is between 5 and 10 percent. And this increasing in prices justified that the revenue in the first four years was almost doubled. 4.5 Bargaining Power of Suppliers There is little agriculture company that provides SPE eggs by facilities with high prices that’s why the power of suppliers is (high). Moreover, its hard to make high quality of good under the industries regulation and it is highly cost and expensive. Part Three 5.FINANCIAL ANALYSIS Ratio Analysis Indicators Year1 Debt-to-Equity 0.128 Current Ratio 8.903 Quick Ratio 7.901 From the table above, we can see that the Debt-to-equity ratio is very low. It shows that ALPES has a potential to use more debt to earn revenue. However, the current ratio and Quick ratio are quite high. A current ratio that higher than 1 means the company is able to pay off its obligations, as this ratio is 8.903, we are sure ALPES is in a very good condition. Much similar to Current ratio, if a Quick ratio is higher than 1, then the company is able to meet their short-term liabilities. As this ratio is 7.901, we can say ALPES has no doubt to meet its obligations. Forecast after joint venture Indicators Year1 Year2 Year3 Year4 Year5 Profit Margin 2.757% 15.802% 19.005% 21.110% 22.752% Gross Margin 18.867% 27.401% 29.270% 30.520% 31.489% Operating Margin 2.899% 15.914% 19.104% 21.200% 22.836% We can see from the chart above that, after joint venture, all of the profit margin, gross margin and operating margin will have an increase trend between year1 and year 5.The net profit margin indicates how much out of each dollar of sales a company actually earns. In year 5, the company will keep $0.23 in earnings for every dollar of sales. The gross margin represents the proportion of each dollar of revenue that the company retains as gross profit. In year 5 the gross margin will be 31.49%, therefore the company may retain $0.32 from each dollar of revenue generated to pay off liabilities. Operating margin gives us a view of how much a company’s operation can make on each dollar of sales. The company’s margin is increasing so it is earning more per dollar of sales. In year 5 the operating margin is 22.84%, this means that the company’s operation makes $0.23 for every dollar of sales. 6.Decision Criteria Decision making by CRL whether invest up to $2 million in ALPES to built a joint venture in Mexican has to consider tow criteria: expected profit and facing risk. 7.Alternatives 7.1Alternative 1 The joint venture with ALPES is a good option for Charles River Laboratories. CRL invest up to $2 million to APLPES joint venture to create a state-of-the-art specific pathogen-free (SPF) egg farm in Mexican. Mexico’s  trade policy implements the North American Free Trade Agreement (NAFTA) so it is open and welcome to foreign investment. Pros: Joint venture can overcome entry barriers in a foreign market Save transaction costs Provide new expertise and share resources, including specialized staff and technology Risks sharing with a venture partner Cons: Invest $2 million is not a small name. Investment itself is a kind of risk. It takes time to build partnership with foreign business. ALPES is a small family company. The different between U.S. and Mexico in culture and management style is a problem. Mexico currency is unstable and Mexico is an uncertain market. 7.2Alternative2 The following chart is the pros and cons of alterative two which is reject the proposal and no joint venture. As for this alternative, the pros can be illustrated in 3 aspects: CRL does have to invest extra 2 million capital into this project and avoid the loss and risk this performance may bring about. Cons can be elaborate in 3 aspects as well: if CRL declines to invest this joint venture, meaning giving up this opportunity and even worse leaves it to rivals and in a long run, maybe will jeopardize the benefit of the organization as a whole. Pros Cons No invest risk Discard opportunity to develop Spare 2 million capital Create a chance for competitors Avoid loss Less benefit for CRL in long run 8.Recommendations Growth about 12% and 15% annually and entire business by 20% is the strategic objective of Charles River Laboratories. Joint Venture can increase the sale, which helps CRL get this goal. Join a new market is a risk, but after  visit members of Romero family. It can be seen that this family has knowledge, government influence, and trust. ALPES believes that this corporation should be successes. Invest in Mexico presents opportunities as well as challenges. But Mexico’s trade barriers have reduced by the implementation of the North American Free Trade Agreement. The business environment should be friendly. 9.Implementation Firstly, visit Mexico to get more information about ALPES and Romeros’ family. Both the CEO and the board of directors believe that this project could be trusted and this joint venture would serve profit. Secondly, this joint venture company is 50%-50% equity share. The profits also go halves SPAFAS would invest $2 million cash and ALPES would contribute their knowledge-existing SPF and commercial egg assets to the joint venture company. Thirdly, the direction of the investment: $1.5 million should be used to increase the SPF egg production capacity of the joint venture. $250,000 would be used to establish a pre-incubation facility; the left $250,000 would be used for ALPES to do some activity to build good social image and complete the services. 10.Contingency Plan Charles River Laboratories (CRL) has to prepare a contingency plan for the certain events may interrupt normal business operations. CRL has to build a team to follow up operation of this joint venture to make sure the profit from $2 million investment.

Swiss style every life Essay

Helvetica was created in 1957. It was named the Swiss style. As you look around at every day life, you will find time after time, that the typeface that is most prevalent is that of Helvetica. After viewing the film named the same, it was evident that although the vast majority of those interviewed were in favor, and some times in awe of Helvetica, there are still issues and controversy surrounding its use. Many interviews, such as Massimo Vignelli, were indeed excited about the typeface. He explained that it had rightness about it; that the spaces between the letters were just as bold and important as the black. Proponents of Helvetica sight that the typeface is expressive, clear and legible. Some explained that it was good for â€Å"everything†. Michael Bierut may have explained it best with his description of the late 50’s or early 60’s when many corporations where changing over their current ads and brochures to Helvetica. He described a scene where a company would feel as if they were drinking a cold, crisp glass of water after seeing what their new logo would look like in Helvetica. Helvetica is the contemporary typeface of corporations, of science and many other industries as well. It has an ability to fit the style you wish to project. It was explained in the video, that when American Outfitters used it, it looks chic; when Crate and Barrel uses it, Helvetica appears clean and efficient. The video goes on to describe Helvetica as having a perfect balance of push and pull. It makes you believe it’s clean, it fits in, it won’t make you stand out. But not everyone is on the Helvetica bandwagon. Others are morally apposed to the typeface. Paula Schuler is one of them. When she first started a career in design, it was shortly after the end of the Vietnam War. She associated Helvetica with the evil corporations that were sponsoring the war. In her way of thinking, if you used Helvetica, you were supporting the war. However, other views were shown in the video that also apposed the frequent use of Helvetica. It was explained that typography should have personality and that we need to get away from the horrible slickness of Helvetica. We need vitality. Helvetica represented modernism which they say equals boring. As you can see, there is a fine line between simple, clean, and powerful and simple, clean, and boring. Whether or not you are for or against the use of Helvetica, it won’t be going away anything soon. We see it so often, that we don’t even realize we see it. It is in our print, on our walls, TV’s, and movies. Our records are labeled with it, our posters scream it. Like it or not, it is hear to stay; it is â€Å"unfixable†.

Kunta Kinte and Gustavus Vassa

Among the most haunting features of the early American history was the debate on the issue of slavery. Slavery was indeed the major cause of the American Civil War that almost divided the whole United States (Polchin). The Black and White conflict persisted to exist until both sides had finally accepted a reconciliation that ended the long years of struggle to unify the whole America and consolidate its people (Anderson). As how others have always said, there is really no winner in any war but only victims. The hostilities that slavery inflicted in the American history would not be disregarded for it would always remind the government and the people about the importance of unity and acceptance notwithstanding the differences the people may have. On the other hand, no matter how people would assert that all participants of the American Civil War were victims, surely there was a party who absorbed much of the war’s consequences. Between the Blacks and Whites, it was the Blacks who suffered and endured much of the implications of slavery. This was primarily due to the fact that the Blacks were the very ones who were discriminated, marginalized, tortured, demoralized and persecuted; the Whites were hailed as the superior ones (Anderson). The Blacks had centuries of affliction and resistance against the by-products of slavery. They were not given the rights to decide for themselves. They were employed as mere properties that can be sold or traded by their masters (Polchin). They were flogged, brutally and cruelly mistreated. For the Blacks, slavery was a disease or much worse a curse – a curse that would continue to deteriorate their bloodline if they were not going to find a way to cure it. Certainly, there were many attempts to obliterate slavery, of course, led by the Blacks. They did everything that they perceive to be effective in order to eradicate discrimination against their race and abolish laws that reinforced the evils of slavery. Analysis between Lives of Kinte and Vassa Obviously, the two protagonists were Blacks. The only difference was that Kinte was a character portrayed in a story while Vassa, whose real name was Olaudah Equiano was not a character drawn from a story or novel. They have the same roots (being Blacks) and same situation (where slavery was dominant). Both of them experienced being harshly discriminated. Kinte was held captured by White men and was roughly dejected (Haley). The same thing happened to Vassa. They were physically injured. But what really wounded them was the fact that they cannot do anything but to endure their sufferings because there was no way that they can claim to alter what was happening in their lives –such as rights. Thrashing, flogging, and battering were only the initial maltreatment and abuse that Kinte and Vassa experienced. What hurt them was the truth that anything can be taken away from them, even their lives and identities. Their names were changed upon they were sold or traded. Kinte’s name was changed to Toby (Haley) while the name Gustavus Vassa replaced Olaudah Equiano (Equiano). They served and do everything that their masters told them to do so. They lived their lives the slave way. Nonetheless, Kinte and Vassa had attempted to free themselves from slavery. Though Kinte was never really became successful in overcoming or liberating himself from the objects of slavery, he made sure that his daughter Kizzy (Keisha) would not forget their origins and their authentic identities. Hence, when Kinte died, her daughter was so proud of his father and became determined to follow his father’s ideologies (which was directed against slavery).   The scene wherein Kizzy erased the slave name of his father (as Toby) and replaced it with his real name which was Kunta Kinte symbolized that even though Kinte did not really accomplished his political purpose, he was still become successful because he was able to make her daughter value his ultimate goal in life (Haley). On the other hand, Vassa was more fortunate than Kinte because he was able to express his political ideologies against slavery. His writings narrated what slavery brought upon the Blacks and how it divided the United States. He used his works to enlighten the government and the people about the inequalities that the former America had been patronizing. As an abolitionist, he strongly advocated for the abolition of the slavery, which was considered legal and was believed to be a right of the Whites (Equiano). Though his writings became effective tools in empowering America about the evils of slavery, he failed to see the dawn of the fall of slavery – just like how he failed to complete his journey back to his homeland. Conclusion To sum up, Kinte and Vassa were both Black slaves. They had the same experiences and the same sentiments concerning the issue of slavery. Their ways in overcoming such slavery were somewhat performed in different ways but had the same impact. Their political stand against slavery was fundamentally directed towards the equality between the Whites and the Blacks. Both believe that every one regardless of their color must be given equal rights and opportunities. To end, though Kinte and Vassa died without really being able to see the products of their endeavors, their legacy would remain in the hearts of their families and fellow people who were inspired by their remarkable examples. Works Cited Anderson, Claud. Black Labor, White Wealth: The Search for Power and Economic Justice.  Ã‚  Ã‚  Ã‚  Ã‚   Powernomics Corporation of America, 1994. Equiano, Olaudah. The Interesting Narrative of the Life of Olaudah Equiano, or Gustavus  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Vass, the African. NuVision Publications, 2007. Haley, Alex. Roots: The Saga of an American Family. Vanguard Press, 2007. Polchin, Peter. American Slavery: 1619-1877. Hill and Wang, 2003.                           

Employment

In legal terms, during the later portion of the nineteenth century, â€Å"at will† termination, whether initiated by employer or employee, came into focus in the United States. Simply because a person desires to disassociate oneself with the business, whatever it is, for whatever reason, whenever one chooses, is fine and acceptable. This doctrine exists because it is presumed to exhibit and respect freedom from contract. It applies to the all of â€Å"U. S† except the state of Montana primarily because of the belief that employee and employer prefers employment relationship to be â€Å"At Will† instead of Job security (NCSC, 2014).In the following pages I offer nothing more than simple facts, plain arguments and common sense; and have no other preliminaries to settle with the reader, other than that he will divest himself of prejudice and prepossession, and suffer his reason and his feelings to determine for themselves; that he will put on, or rather that he will not put off, the true character of a man, and generously enlarge his views beyond the present day-? Thomas Paine, Common Sense† (Paine, 1779), (Grotto, 1995).In other words we can debate claims and notions that employment-at-will is all about exacting a contract of redeem and respect, but, wholeheartedly agree, truthfully, that the optimistic picture of equality and freedom is tainted by the continuing subordination and discrimination imposed primarily by employers. Summarization: Employment – At – Will Doctrine The employment-at-will doctrine avows that, when an employee does not have a written employment contract and the term of employment is of indefinite duration, the employer can terminate the employee for good cause, bad cause, or no cause at all (Mull, 2001).The genesis of this ill-fated relationship began to taking shape when employees started to unionize work efforts and initiatives, albeit for a good cause; employees were at the mercy of employer discr etion. The sass gave employees a voice to dispel wrongful actions perpetrated against them, whether it was wrongful discharge based on race, religion, sex, age, and national origin, certain Federal legislative protections, and Title VII of the 1964 Civil Rights Act was available to defend. (Mull, 2001). Allowable Exceptions to Legally Fire. The recognition of employment as being central to a person's livelihood and well-being, coupled with the fear of being unable to rotate a person's livelihood from unjust termination, led to the development of common-law, or Judicial, exceptions to the employment-at-will doctrine beginning in the late sass. † (Mull, 2001) Much of what was contained in the original employment-at-will doctrine developed exceptions that did not fully materialize until the sass. However, have since become subject to erosive statutory and common-law protections all levied against wrongful discharge actions taken by an employer.In certain instances, the â€Å"at- will† dismissal of an employee by his or her employer is halted. There are three established exceptions widely upheld. The first of these is public- policy exception, under which, wrongful discharge is factual if an employee is terminated because he or she files a workers' compensation claim following a Job related injury, or say the employee is expected to break the law based on an employer's request. These acts infringe upon adopted public policy of the particular state.The first case was held in 1959, in California, involving the International Brotherhood of Teamsters and an employee fired because he refused to perjure testimony under oath, as requested. Courts struggled then and continue so, with the meaning of public policy. Some courts in various states found the term â€Å"public policy' vague. The definition differs; limits may include exclusion to clearly defined statements in the constitution or statues, or â€Å"public policy is defined to allow Judges rights to d etermine it a state's public policy locally or beyond.Secondly, when terms agreeable to an employer and an employee exchange verbal or written in some form to express terms of security or other procedures, it constitutes an implied contract exception. The employer through conversation and planning implied that if certain actions are carried out then you will remain here or etc. A common occurrence in the recent past was courts finding that the contents and representations made in employee handbooks could create an implied contract, absent a clear and express waiver that the guidelines and policies in such did not create contract rights. Mull, 2001) â€Å"The third exception is titled covenant-of-good- and-fair-dealing exception. Rather than narrowly prohibiting terminations based on public policy or an implied contract, this exception-?at its broadest-?reads a event of good faith and fair dealing into every employment relationship. â€Å"(Mull, 2001). A termination may become subj ect to interpretations. An employer's decisions motivated by malice are not permissible; done so in bad faith, and thus subject to answering a charge to show â€Å"Just cause†.By 2001, this exception was only recognized by eleven states. Decision and Reasoning to Limit Liability and Impact Operations. Granted when an employee is â€Å"off duty', on his own time, the doctrine offers protection that disallows termination, for what is perceived as unlawful engagement into activities. But, there is an exception to this ruling as well. It states that an employer can basically dictate what activity lawful is and what is not, when it is reasonable related to employment and responsibilities (NCSC, 2014).Therefore, both John and Ellen committed acts worthy of termination when they violated the statue as defined, John, by posting a rant against an important company customer, and Ellen, when she began a blob that protested the Coo's bonus. Retaliation provides that employees may engage in proper, legal, necessary, or desirable activity without being fired in retaliation by their employer (NCSC, 2014). Neither Jim in his email soliciting support of others to protest a situation involving a perceived injustice, nor the accounting department secretaries physical stance in protest against a perceived injustice have legal grounding for terminations.In defense of the employer, Employment-At-Will Doctrine holds no exception that can prevent the company employing Bill from effecting his termination. Joe, having threatened the company with suit for invasion of his privacy is not protected against wrongful discharge under the common law exception of public-policy. The exception allows effusing to break the law at the request of the employer, Joe instead was disciplined for use of company property, to discredit a customer, albeit from his personal account, he also used company time.Joe received the lesser of what could have resulted in Justifiable termination. On the other hand, the department supervisor is covered under this common law exception of public-policy. To terminate this person the company is poised for legal liability actions. Anna did not choose to participate on a Jury team, she was appointed to do so by the courts. The common law exception f public policy offers Anna protection against termination from employment during her absence for Jury duty; her boss has no choice in the matter except to comply.Position Recommendation; Pros and Cons of Whistle Blower Policy â€Å"Whistle blowing is the terminology that defines the actions of organization employees to bring attention to the wrongdoings happening in the organization. A whistle blowing policy by an organization is a step by the higher level management to keep account of all the happenings in its organization which can possibly cause harm to the organizations. It has become extremely important for large-scale organization to have a whistle blowing policy because it is almost impossibl e for them to be aware of the complete happening at all levels of their organization. (Dolomite, 2012) In any organization it is imperative to have in place a mechanism by which all know negative matters can and will be resolved. The basic mechanics are already established; the organization is Just fine tuning it for ownership. It should be simple, easy to follow, and ably proven highly effective. Ethical Theory supports willingness to get involved or the greater good of the largest population (Halberd & Inguinal, 2012).Based on that greater good recommendation is that: the Chief Executive Officer (CEO) form a roundtable steering group comprised of level one, two, and three management and leadership staff to draft a whistle blower policy that, is concise with clear written instructions easily understood, and ensures not a lengthy process (Halberd & Inguinal, 2012) will develop a training program; help employees accept the process and understand it is not about tattling, but more so, building an organizational inundation where each is holding the other accountable (Halberd & Inguinal, 2012) defines the procedures through which an individual will report; develop strict response times for investigation and resolution (Halberd & Inguinal, 2012) The CEO has the burden to set an environment that invites a high level of integrity, accountability, and transparency. When the drafts have gone through legal for lawful compliance review, the CEO and the steering group should hold information sitting for all employees to introduce the new Whistle Blower Policy as a fresh start for all toward ethical, relational, and success values. Further recommend considerations to create a position that oversees training, compliance, reporting, and resolution.Finally, recommend the CEO become visible and canvas the different areas, inquire to come to know the people, to invite genuine feedback, find out what is going on, where are issues of concerns. The CEO will do well to focus attent ion to follow-through on any issues shared while out among workers, and to stay abreast of actions pursued by the steering group; make certain they are addressed as the policy is developed. Fundamentals and Rationale of a Whistle Blower Policy. There are critical elements that ensure proper follow-through of any claim from a whistler's. Integrity is the key of what is disclosed, to who disclosed, and the method that address the issue presented. This policy is instituted to assist those who choose to question what does not appear correct and in accordance with known practice.The first of three fundamental elements critical to assurance of a Whistle Blower Policy effectiveness provides that, where an individual discloses in good faith, not for malicious or for personal gain, some indiscretion of public interest, they are retorted from factorization, harassment or disciplinary action. Secondly, the issue disclosed will be thoroughly investigated to include interviews of all persons inv olved. Third, every effort is made to protect the identity of the individual making the disclosure. Employment In legal terms, during the later portion of the nineteenth century, â€Å"at will† termination, whether initiated by employer or employee, came into focus in the United States. Simply because a person desires to disassociate oneself with the business, whatever it is, for whatever reason, whenever one chooses, is fine and acceptable. This doctrine exists because it is presumed to exhibit and respect freedom from contract. It applies to the all of â€Å"U. S† except the state of Montana primarily because of the belief that employee and employer prefers employment relationship to be â€Å"At Will† instead of Job security (NCSC, 2014).In the following pages I offer nothing more than simple facts, plain arguments and common sense; and have no other preliminaries to settle with the reader, other than that he will divest himself of prejudice and prepossession, and suffer his reason and his feelings to determine for themselves; that he will put on, or rather that he will not put off, the true character of a man, and generously enlarge his views beyond the present day-? Thomas Paine, Common Sense† (Paine, 1779), (Grotto, 1995).In other words we can debate claims and notions that employment-at-will is all about exacting a contract of redeem and respect, but, wholeheartedly agree, truthfully, that the optimistic picture of equality and freedom is tainted by the continuing subordination and discrimination imposed primarily by employers. Summarization: Employment – At – Will Doctrine The employment-at-will doctrine avows that, when an employee does not have a written employment contract and the term of employment is of indefinite duration, the employer can terminate the employee for good cause, bad cause, or no cause at all (Mull, 2001).The genesis of this ill-fated relationship began to taking shape when employees started to unionize work efforts and initiatives, albeit for a good cause; employees were at the mercy of employer discr etion. The sass gave employees a voice to dispel wrongful actions perpetrated against them, whether it was wrongful discharge based on race, religion, sex, age, and national origin, certain Federal legislative protections, and Title VII of the 1964 Civil Rights Act was available to defend. (Mull, 2001). Allowable Exceptions to Legally Fire. The recognition of employment as being central to a person's livelihood and well-being, coupled with the fear of being unable to rotate a person's livelihood from unjust termination, led to the development of common-law, or Judicial, exceptions to the employment-at-will doctrine beginning in the late sass. † (Mull, 2001) Much of what was contained in the original employment-at-will doctrine developed exceptions that did not fully materialize until the sass. However, have since become subject to erosive statutory and common-law protections all levied against wrongful discharge actions taken by an employer.In certain instances, the â€Å"at- will† dismissal of an employee by his or her employer is halted. There are three established exceptions widely upheld. The first of these is public- policy exception, under which, wrongful discharge is factual if an employee is terminated because he or she files a workers' compensation claim following a Job related injury, or say the employee is expected to break the law based on an employer's request. These acts infringe upon adopted public policy of the particular state.The first case was held in 1959, in California, involving the International Brotherhood of Teamsters and an employee fired because he refused to perjure testimony under oath, as requested. Courts struggled then and continue so, with the meaning of public policy. Some courts in various states found the term â€Å"public policy' vague. The definition differs; limits may include exclusion to clearly defined statements in the constitution or statues, or â€Å"public policy is defined to allow Judges rights to d etermine it a state's public policy locally or beyond.Secondly, when terms agreeable to an employer and an employee exchange verbal or written in some form to express terms of security or other procedures, it constitutes an implied contract exception. The employer through conversation and planning implied that if certain actions are carried out then you will remain here or etc. A common occurrence in the recent past was courts finding that the contents and representations made in employee handbooks could create an implied contract, absent a clear and express waiver that the guidelines and policies in such did not create contract rights. Mull, 2001) â€Å"The third exception is titled covenant-of-good- and-fair-dealing exception. Rather than narrowly prohibiting terminations based on public policy or an implied contract, this exception-?at its broadest-?reads a event of good faith and fair dealing into every employment relationship. â€Å"(Mull, 2001). A termination may become subj ect to interpretations. An employer's decisions motivated by malice are not permissible; done so in bad faith, and thus subject to answering a charge to show â€Å"Just cause†.By 2001, this exception was only recognized by eleven states. Decision and Reasoning to Limit Liability and Impact Operations. Granted when an employee is â€Å"off duty', on his own time, the doctrine offers protection that disallows termination, for what is perceived as unlawful engagement into activities. But, there is an exception to this ruling as well. It states that an employer can basically dictate what activity lawful is and what is not, when it is reasonable related to employment and responsibilities (NCSC, 2014).Therefore, both John and Ellen committed acts worthy of termination when they violated the statue as defined, John, by posting a rant against an important company customer, and Ellen, when she began a blob that protested the Coo's bonus. Retaliation provides that employees may engage in proper, legal, necessary, or desirable activity without being fired in retaliation by their employer (NCSC, 2014). Neither Jim in his email soliciting support of others to protest a situation involving a perceived injustice, nor the accounting department secretaries physical stance in protest against a perceived injustice have legal grounding for terminations.In defense of the employer, Employment-At-Will Doctrine holds no exception that can prevent the company employing Bill from effecting his termination. Joe, having threatened the company with suit for invasion of his privacy is not protected against wrongful discharge under the common law exception of public-policy. The exception allows effusing to break the law at the request of the employer, Joe instead was disciplined for use of company property, to discredit a customer, albeit from his personal account, he also used company time.Joe received the lesser of what could have resulted in Justifiable termination. On the other hand, the department supervisor is covered under this common law exception of public-policy. To terminate this person the company is poised for legal liability actions. Anna did not choose to participate on a Jury team, she was appointed to do so by the courts. The common law exception f public policy offers Anna protection against termination from employment during her absence for Jury duty; her boss has no choice in the matter except to comply.Position Recommendation; Pros and Cons of Whistle Blower Policy â€Å"Whistle blowing is the terminology that defines the actions of organization employees to bring attention to the wrongdoings happening in the organization. A whistle blowing policy by an organization is a step by the higher level management to keep account of all the happenings in its organization which can possibly cause harm to the organizations. It has become extremely important for large-scale organization to have a whistle blowing policy because it is almost impossibl e for them to be aware of the complete happening at all levels of their organization. (Dolomite, 2012) In any organization it is imperative to have in place a mechanism by which all know negative matters can and will be resolved. The basic mechanics are already established; the organization is Just fine tuning it for ownership. It should be simple, easy to follow, and ably proven highly effective. Ethical Theory supports willingness to get involved or the greater good of the largest population (Halberd & Inguinal, 2012).Based on that greater good recommendation is that: the Chief Executive Officer (CEO) form a roundtable steering group comprised of level one, two, and three management and leadership staff to draft a whistle blower policy that, is concise with clear written instructions easily understood, and ensures not a lengthy process (Halberd & Inguinal, 2012) will develop a training program; help employees accept the process and understand it is not about tattling, but more so, building an organizational inundation where each is holding the other accountable (Halberd & Inguinal, 2012) defines the procedures through which an individual will report; develop strict response times for investigation and resolution (Halberd & Inguinal, 2012) The CEO has the burden to set an environment that invites a high level of integrity, accountability, and transparency. When the drafts have gone through legal for lawful compliance review, the CEO and the steering group should hold information sitting for all employees to introduce the new Whistle Blower Policy as a fresh start for all toward ethical, relational, and success values. Further recommend considerations to create a position that oversees training, compliance, reporting, and resolution.Finally, recommend the CEO become visible and canvas the different areas, inquire to come to know the people, to invite genuine feedback, find out what is going on, where are issues of concerns. The CEO will do well to focus attent ion to follow-through on any issues shared while out among workers, and to stay abreast of actions pursued by the steering group; make certain they are addressed as the policy is developed. Fundamentals and Rationale of a Whistle Blower Policy. There are critical elements that ensure proper follow-through of any claim from a whistler's. Integrity is the key of what is disclosed, to who disclosed, and the method that address the issue presented. This policy is instituted to assist those who choose to question what does not appear correct and in accordance with known practice.The first of three fundamental elements critical to assurance of a Whistle Blower Policy effectiveness provides that, where an individual discloses in good faith, not for malicious or for personal gain, some indiscretion of public interest, they are retorted from factorization, harassment or disciplinary action. Secondly, the issue disclosed will be thoroughly investigated to include interviews of all persons inv olved. Third, every effort is made to protect the identity of the individual making the disclosure.